05/16/2008
NIOXIN® Introduces Innovative Styling Products
NIOXIN® Introduces Innovative Styling Products With Celebrity Stylist Theodore Leaf
New York, NY (May 16, 2008) — NIOXIN® Introduces Innovative Styling Products With Celebrity Stylist Theodore Leaf.
The effortlessly chic Manhattan Color Studio provided a comfortable environment where guests enjoyed a light breakfast, perched on couches to witness the latest in styling innovation. Introduced by Jim Grannan, Vice President of Corporate Communications for NIOXIN, renowned celebrity stylist Theodore Leaf of Bravo’s hit series Shear Genius, who demonstrated the hottest fall hair trends. NIOXIN founder Eva Graham spoke about her vision of scalp care for an intimate glimpse of the brand.
Leaf started by treating each model’s scalp with the first-ever anti-aging scalp renewal treatment, NIOXIN® Scalp Renew. After optimizing the scalp environment, all hair was prepped with NIOXIN® Volumizing Reflectives Thickening Spray to amplify volume and strength while providing durable, elastic hold while defending against frizz. Leaf used a blow dryer to create subtle finger waves and added a headband for a modern take on soft, romantic curls.
Demonstrating another trend for fall, Leaf applied NIOXIN® Volumizing Reflectives Thickening Spray at the roots, and then smoothed hair with a flat iron before securing the top layer of hair at the crown for a sophisticated half-up style. NIOXIN® Smoothing Reflectives Glossing Color Shield added long lasting shine and thermal protection to color treated hair. Each hairstyle was set with NIOXIN® Volumizing Reflectives NioSpray® Extra Hold to provide additional volume and control.
The star products of the day are the latest in styling innovation to help create the freshest fall looks without causing build up or damage - so hair is always at its best.