01/16/2008
NIOXIN® INTRODUCES SCALP RENEW A PATENT-PENDING, ANTI-AGING TREATMENT
NIOXIN® INTRODUCES SCALP RENEW A NEW PATENT-PENDING SCALP AND HAIR, ANTI-AGING TREATMENT The first in-salon service of its kind to restore scalp and hair health
ATLANTA, GA (November 1, 2007) -- NIOXIN® Research Laboratories, Inc. the leader in professional skincare for the scalp, introduces the first anti-aging scalp renewal treatment…NIOXIN® Scalp Renew™. It is a natural dermabrasion treatment designed to “dissolve away the effects of aging” by:
- Immediately opening follicle sites
- Immediately increasing cellular turnover
- Progressively increasing collagen production
- Progressively adding density and strength to the hair
The scalp skin ages for the same reasons as the skin on our face ages. And as the scalp ages, so does the condition of the hair. We see it as miniaturized, unmanageable weak hair. Sebum/oil plugs, build-up of hardened collagen and layers of dead skin cells contribute to the most common signs of aging which are graying, thinning and undesired textural changes of the hair.
Scalp Renew, a revolutionary new service leverages the most advanced facial resurfacing treatment technology for the scalp environment. It’s a masterful blend of Mechanical, Alpha Hydroxy Acids and Enzymatic exfoliants that together restore and renew youthful scalp vitality and function to increase hair strength, density and shine. Think of it as a “Facial for the Scalp.”
NIOXIN® Scalp Renew™ High-Performance Ingredients
Mechanical exfoliants utilize scrubs found in beta hydroxy acid known as salicylic acid, (more)
which is derived from willow bark. Beta hydroxy acid is lipid (oil) soluble; which means it is better able to penetrate into the follicle pore and exfoliate the build up of dead skin cells from inside.
Alpha hydroxy acids utilize exfoliants derived from fruit and milk sugars such as glycolic acid, produced from sugar cane and lactic acid, produced from milk. Alpha hydroxy acids are water soluble only and are used to concentrate on thickened, sun/photodamaged skin, lifting the dead cells from the epidermis making room for regrowth of new skin.
Enzymatic exfoliants help dissolve dead skin cells and other follicle-clogging debris and contain botanical enzymes such as Aloe Vera and trimethylglycine that help increase skin moisturization, hydration and resilience.
The NIOXIN® Scalp Renew™ in-salon service is recommended to clients once every 30-45 days to accelerate the removal of stubborn scalp and follicle debris, skin cell build-up, and excessive oil, in order to better deliver the benefits of the NIOXIN® 3-part system to their freshly renewed scalp skin.
NIOXIN® Scalp Renew™ will be available in finer salons and spas around the world in January 2008. Suggested pricing for the in-salon treatment service is $50-$70; price may vary at the discretion of each salon.
NIOXIN® products are available in better salons and spas worldwide. For more information or to locate the nearest NIOXIN® salon, call 1-800-628-9890 or visit www.nioxin.com.
About NIOXIN Research Laboratories Inc.
NIOXIN® is the leading provider of advanced skincare solutions that treat the scalp to improve the appearance of fine and thinning hair. Founded in 1987 by Eva Graham, this privately-held company has been dedicated to providing education and products for consumers through the professional salon industry around the world. Distributed throughout 42 countries on six continents, NIOXIN® continues to define the meaning of innovation and leadership for the global market of fine and thinning hair. Additional information is available at www.nioxin.com or at 800-789-9617.